At this year’s San Diego Comic-Con, I attended a pretty crazy event: the annual Funko Fundays. If you haven’t heard of it, Fundays is a celebration of all things Funko and the ticketed event tends to sell out in a matter of seconds. One of the reasons why it’s so popular is the event only happens once a year (at SDCC) and everyone that attends gets a number of incredibly limited Funko Pops and a super limited Funko Pop prototype. If you’re a Funko Pop collector, you will absolutely walk out with a bounty of cool, hard to find Pops. In addition, I think the other reason the event is so popular is the Funko community seems to be loaded with fans that know each other. I kept seeing people happy to see one another and having a great time. While I went in not knowing what to expect, I left with a new appreciation for Pops and the Funko fans.
Anyway, the day after the event, I got to sit down with Cameron Deuel, who is the Senior Manager of Social for Funko. During the wide-ranging conversation we talked about Funko Fundays, how they prevent Bots from buying the tickets before the fans, the prize patrol song, prototypes, the collectability of Pops, how Mark Hamill was at the event and they made a super limited POP, where did the idea of doing pins at Comic-Con come from, the many Comic-Con exclusives, how Funko acquired a board game company, creating a Funkoverse strategy game, what’s coming up next, and so much more.
If you’re a Funko fan I’m confident you’ll learn a lot watching the interview.
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