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One of the most fascinating discoveries that many people don’t know about and that experts use to manipulate their audiences is the science of storytelling. Most people don’t know that storytelling is a science, they hear about it and don’t know exactly what it is. But, neuroscience has proven that the brain cannot tell the difference between a story and a real experience. This is important because you can then use stories to evoke any emotion in a person and if you can do that, you can impact the way a person feels or act with storytelling.
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