This seventh generation 3 Series model has had its proportions radically revised. The MK7 design is 85mm longer than its predecessor and 16mm wider, but just 1mm taller. Added to that, its wheelbase has been extended by 41mm and its track widths are wider too. As usual, there'll be saloon and Touring estate body styles. At the front, the large BMW kidney grille elements are framed by a single surround and split up by wide bars and link to the headlight units. The Munich brand's customary twin headlights feature the familiar two-way split that is further emphasised by an eye-catching notch in the front apron that rises into the headlight contour. The bonnet has four contour lines leading to the BMW kidney grille. A pair of character lines rise to the rear of the car at door-handle level and a contour line near the side skirts guides the eye to the sculpted rear wheel arches. There's the usual 'Hofmeister kink' near the rear C- pillar. And at the rear, slim, darkened light units house L-shaped taillights. Inside, the instrument panel has a modern, light look with horizontal lines, high quality electroplated trim strips and contours that extend into the doors. The newly-designed instrument cluster and Control Display form a large surfaced screen grouping, while the controls not included in these units are arranged into clearly structured function panels. Your dealer will also be keen to tell you about this MK7 model's clever 'Intelligent Personal Assistant', a voice-activated infotainment system that responds to the prompt "Hey BMW".
Market and Model
When you pause to consider that one product line - the 3 Series saloon - accounts for fully a quarter of BMW's global sales, you begin to appreciate quite how much there is riding on this car. Pricing starts at around £34,000 for the 320d diesel - with a premium of around £2,800 more for the xDrive system. You'll need a budget of around £38,000 for the 330i petrol model. For that though, you now get quite a lot, with even base 'SE' trim now featuring kit like Extended LED headlights, 17-inch alloy wheels, LED front fog lights, interior Ambient Lighting with up to 11 colour settings, a reversing camera, three-zone air conditioning and enhanced acoustic glazing. All 3 Series models benefit from 40:20:40 split folding rear seats and folding rear headrests as standard. The entry model features a leather Sport steering wheel and BMW Live Cockpit plus, with its 8.8-inch central instrument cluster.
There's a slightly more dynamic-looking mid-range 'Sport' model but if budget permits, you'll probably want to stretch up to top 'M Sport' trim. This gives you a body kit, sports seats, an M leather steering wheel and the new 'BMW Live Cockpit Professional' dash package, which gives you a 12.3-inch digital instrument cluster, a 10.3-inch central instrument cluster and BMWs brand new ID7 operating system.
The Steptronic automatic transmission option features a coasting mode so that when the driver lifts off the throttle at higher speeds, for example on a gentle downhill grade on the motorway, the engine is automatically decoupled from the powertrain. It then simply ticks over in neutral, which saves fuel and ensures there is no unwanted engine braking at high speed. An additional fuel-saving feature, which also improves driving comfort, is the Proactive Driving Assistant, which uses information from the navigation system to "anticipate" upcoming roundabouts, corners and junctions and select exactly the right time to change gear.
Summary
'More where you need more and less where you want less - otherwise leave well alone' seems to be the mantra of this seventh generation BMW 3 Series. If BMW wanted to build a model that would convert those who didn't previously fancy a 3 Series, then this MK7 design probably isn't that car. Its appeal is largely the same. If, on the other hand, you're crunching hard numbers, then it's hard to see this Munich maker's much improved mid-sized executive model coming off second best to anything in its division. The class-leading rear-wheel drive driving dynamics are merely the icing on the cake.
Beneath the styling changes and interior upgrades are some serious engineering updates. A new family of petrol engines and big changes to the diesel powerplants come winging in, delivering unprecedented performance/economy combinations. The 3 Series has changed a lot about the way we buy cars in this class, continually forcing its rivals to play catch up. This one's no different. As you were, people.
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