Situational Factors That Affect Consumer Behavior

Consumer behavior is influence by a lot of different factors. Here we look at some of the situational factors that can influence consumers. Whether it is the number of shirts stuffed on a shelf, to the atmosphere of the store, how consumers feel when they walk into a store there is a lot to consier.
Filmed in Paris, France
Copyright Mark Wolters 2019
#marketing #consumerbehavior #principlesofmarketing
Topic 5: Consumer Behavior

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